Q4 2023 Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in Turkey

In Q4 2023, the performance of the top 5 delivered meal kits and specialty foods apps in Turkey displayed diverse trends across downloads, revenue, and weekly active users. Here are the key insights from Sensor Tower:

Vivino: Buy the Right Wine saw a notable increase in its metrics. Downloads started at approximately 482K in late September and surged to around 927K by the end of December. Revenue followed a similar upward trajectory, starting at $546 and reaching around $663 by the end of the quarter. Weekly active users also grew steadily, starting at 4.6K and peaking at 5.8K.

HelloFresh: Meal Kit Delivery experienced consistent growth in downloads, beginning at 151K and rising to 215K by the end of December. Weekly active users increased from 1.8K to 2.1K over the same period, indicating steady user engagement.

Factor_ Prepared Meal Delivery showed significant progress in downloads, starting with a modest 25K at the end of September and climbing to 194K by December. Weekly active users also increased, starting at 163 and reaching 540 by the end of the quarter.

EveryPlate: Cooking Simplified saw a fluctuating but overall declining trend in downloads, starting at 139K and ending at 41K. Despite this, weekly active users remained relatively stable, fluctuating around the 400 mark throughout the quarter.

Green Chef: Healthy Recipes had varied performance in downloads, starting at 29K and peaking at 60K in early December, before dropping to zero by the end of the month. Weekly active users showed minor fluctuations, ending the quarter at 182, down from 198 at the start.

These insights, based on Sensor Tower's data, provide a comprehensive view of the performance of top meal kit and specialty food apps in Turkey for Q4 2023. For more detailed insights, visit Sensor Tower.